The online program is all about flexibility. Students from anywhere in the world with any work or time commitments are given the chance to pursue a Master in Digital Marketing.
The convenience of communication forges strong links between students, professors and course directors, who can all be brought together at anytime of day, no matter where you. In effect, the restraints of distance are time are removed through our broad use of internet technology.
The principal methodology used is the case method. Either in the classroom or by online documentation and debate, you will be equipped with the tools of theoretical analysis that you will need to work on the practical case studies. You will be given teaching notes to introduce and develop the concepts involved in the studies, which each describe a real business situation where decisions have to be made. These studies will subsequently be discussed during the general sessions which will take place either "face-to-face" or online.
A significant advantage of the online methodology is that the case discussions might go deeper than in "face-toface" programs as they last for several days, giving you, fellow students and professors the time to read the comments that have been posted, digest them and then submit a personal, considered response to the class. Several discussions are held in parallel, making it easier for you to perceive links among the different aspects under discussion.
As part of the Case Method methodology throughout the course you will be divided into groups according to your profiles and backgrounds in order to make the teams truly diverse. In groups you will have to discuss and debate the cases. This metrology will make you improve and gain confidence in your ability to influence and direct others, expanding your people and communication skills while making you a great team player.
As part of the learning process students will prepare reports on cases carried out in groups or individually. The main purpose of these projects is to devise a solution of each case with the agreement of all the members of the group.
In order to give you more hands-on experience, in certain fields, you and your group will be given situations, particularly ones concerning negotiation. From this you will have to prepare a certain role and then play out the resolution of the case.
Throughout the entire program, conferences will be held in order to increase your contact with professionals, your learning experience, as well as your networking opportunities with top executives, leaders, and important academics of the industry. These videoconferences will be held on Saturdays.
IE · Marķa de Molina, 11 · 28006 Madrid, Spain · Tel. +34 91 568 96 00 · info@ie.edu · Legal advice
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