Send to a friendPrintCloseProgram Features
- A methodology that focuses on real business cases discussion and analysis of specialized issues.
- Seminars that focus on skill-building activities, presentations of individual and group projects, and visits to relevant enterprises in the digital advertising market.
- Network of collaborators that help develop the education activities and projects, enabling students a direct contact with key managers and personnel.
- Offers students the skills, abilities, and network that are necessary in order to gain a competitive advantage in the digital advertising industry and be able to excel in any position in it.
- Features stimulating models that address numerous issues of the industry, with courses such as Fundamental concepts of digital marketing, Digital Campaigns Management, Emerging media advertising, online communication and awareness, Operations management in digital advertising, E-advertising evolution, among others.
Aimed at
The Master in Digital Marketing is aimed at driven and experienced professionals who want to take advantage of the lack of marketing professionals oriented to digital formats and for graduates in all kinds of technology fields who desire to work in the marketing industry. It is also designed for participants who are unable or unwilling to leave their place of residence and work for extended periods of time.
Structure
- Face to Face Periods Work on concepts and skills that require face-to-face contact with professors and fellow students. Running for one or two weeks each, the first and last periods take place in Madrid (2 weeks each), with the second in London, UK (one week).
- Online Periods The virtual campus is the fundamental point of reference for the online activities that form a communication platform for group work and for the online sessions hosted by professors. Students participate in online forums with easy access to the comments, opinions and experiences of professors and fellow students. These online forums will be active 24 hours a day, allowing convenient time management and facilitating active participation.
experience
The online format allows students from anywhere in the world and with any working timetable or travelling requirements to attend the Master in Digital Marketing. Based on the case method, it allows the participant to adopt a proactive attitude, thanks to a highly motivating methodology that ensures intensive communication, ensuring enthusiasm, interest, and commitment at every stage.
admissionRequirements
- Bachelo´s degree from an accredited college/university (or degree equivalent to 180 Eurocredits)
- Professional experience
- Complete application with supporting documents:
- Application form
- Photocopy of Passport or ID Card
- One passport-sized photo (with name on the back)
- Curriculum vitae (one page)
- 3 essays
- Photocopies of diplomas and certificates
- Certificate of current work
- Application fee
- Interview
In order to evaluate each candidature more thoroughly, the Admissions Committee may require the GMAT/GRE/ IE Admissions Test and/or the TOEFL examination.
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