Instituto de Empresa Business School

Lasting 13 months and starting in February, the program is based on two online training periods and three face-to-face periods, each lasting between one and two weeks, providing you with a deep understanding of business and management and a specialized view in digital marketing.

The three face-to-face periods will be held at the beginning, in the middle and at the end of the program. Two face-to-face periods will be hosted in our Madrid campus and one in London, home to many of the world´s leading digital marketing agencies. These periods are oriented at providing you with those competencies and skills you will need to become a successful business leader and will help you to establish a close link and network with peers and professors. Some core management and specialized courses will also be held during the face-to-face periods.

The online methodology reflect today´s international business environment, where cross-cultural teams work on global projects regardless of their geographic location. You will not have to leave your residence or work place for extended periods of time to pursue a truly great learning experience.

IE's online methodology based on the case method promotes intense interaction and debate between students and professors alike. Your professors will take a pivotal role in guiding your development, whilst the methodology maintains your enthusiasm, interest, and commitment at every stage. You will take on a proactive role, making you the program's true protagonist.

The Virtual Campus actively promotes you to intensively interact and debate with your peers and professors, creating strong and lasting relationships. Working with your peers in cross-cultural teams to achieve results also gives you a unique opportunity to improve and gain confidence in your ability to influence and direct others, improving your people and communication skills. The international characteristic of the student body and the diversity they bring to classroom make the format a truly enriching and challenging experience.

IE is renowned for its diversity with a truly international faculty and alumni from more than 100 countries across the globe. Indeed, it is amongst the most culturally-diverse business schools in the world. You will benefit greatly from this international outlook both by the cross-cultural skills that you will develop, and the international network that you will build during the Master. Designed for the seasoned professional, the Master in Digital Marketing is limitless in scope.

IIntended for

• Existing managers in the digital marketing industry wanting to reinforce their competencies, enhance their capabilities and strengthen their profile.
• Professionals from diverse backgrounds (financial, legal, etc) seeking to enter this sector or engaging in projects in this specific industry.
• Entrepreneurial and innovative individuals looking for the skills to create and manage their own projects in the digital marketing sector.

The Master in Digital Marketing will run in collaboration with on- and off-line advertising agencies, e-marketing organizations, digital media, new advertising platforms, and renowned advertising brands who have already carved a niche for themselves in digital advertising.

Activities and projects will be developed around this network of strong industry ties that IE has nurtured since its inception, giving you the opportunity to work on assignments and discuss related issues with key managers and organizations within the industry.

These activities compliment your studies by providing you with first hand exposure to digital advertising and communication practices, and enabling you to apply the knowledge and skills developed in the program to real-world situations, as well as providing an excellent networking opportunity.

The proven combination of case studies and teamwork with innovative online teaching methods creates a new, advanced, and culturally diverse platform for training global managers. You will actively debate and interact with an international network composed of world-renowned professors, industry leaders, and multicultural peers. This, together with the new knowledge and skills you will acquire, will help you accelerate your career in digital marketing.

The Master in Digital Marketing is a rigorous program that offers you a unique opportunity to be in complete control of how you manage your valuable time. IE's online methodology provides a significant advantage in terms of flexibility, giving you the chance to study the program regardless of your geographic location and work commitment.

You will have access to a detailed schedule and will continuous interact with fellow peers and professors. This flexibility is possible due to virtual forums where you will have the possibility to learn whenever and wherever you wish. Only the online conferences will be strictly scheduled on Saturdays.

You create your own professional network while interacting with professors and industry leaders. The online methodology reflects today´s international business environment, where relationships are managed and build virtually regardless of the geographic location, creating strong and lasting links.

Being part of the IE community is more than just being an alumnus; it's being a part of a global network of people sharing a set of common goals and ethical values. You will build up a global network of contacts with your classmates and professors; as well as benefit from the corporate relationships that IE has fostered over the years.

The online nature of the course and the accessibility provided by the use of English means that the people attracted to the program will be from a variety of cultures and nationalities. This will enrich not only the learning experience you have with IE through the extra depth of insight and experience your classmates will bring to the table, but it will also open up a new truly international group of contacts for you.

Pursuing a specialized Master degree is an investment in your future. We choose exceptional people and train them to become the leaders of tomorrow. At IE you will gather the skills needed for you to forge a bright future in the digital advertising and communication industry, as well as opening the door to the industry leaders through exposure to it and through IE's close links to the industry.

Our selection process focuses on leadership potential, strong academic ability, and personal qualities and characteristics. The Admissions Committee will consider the following:

• A Bachelor degree from an accredited college/university (or a degree equivalent to 180 Eurocredits).
• Demonstrated professional experience in any field.
• Proficiency in the English language.
• A complete application including all supporting documents.

In order to evaluate each candidature more thoroughly, the Admissions Committee may also require the GMAT/GRE/IE Admissions Test and/or the TOEFL examination.

The demanding nature of the Master in Digital Marketing means that the large number of applications are subject to a rigorous selection process. The main objective of the admissions process is to select students with the highest potential.

For more information on the Admissions Process, see our Detailed Information

Candidates pay a non-refundable application fee of 120 €, to cover administrative costs.

The tuition fees for the Master in Digital Marketing for the February 2009 intake total 27,000 € + 1,100 € (contribution to the IE Business School Foundation).

Admission is valid for two years, so the successful applicant has up to this limit to reserve place on an intake. In order to secure a place on the Master in Digital Marketing, intake students are required to make a deposit equivalent to 20% of the total program fees (5,400 €) + the contribution to the IE Business School Foundation (1,100 €).